Autodealer Safety Campaign
This year the Autodealer JHB team will be embarking on a safety campaign which we have named Autodealer Cares.
This initiative will be implemented from the 2nd July 2018 and continue throughout the year with planned features all revolving around road safety. It is something which we feel is important considering the amount of deaths on our roads.
What is distracted driving?
Distracted driving encompasses a broad field of activities that us humans engage in, while driving, other than what we should be doing which is, well, driving. These include texting, speaking on the phone, eating, drinking, fixing our appearance, focusing on our passengers and using in-car technologies like the SatNav or infotainment system.
What are we going to do about it?
Here at Autodealer we’ve embraced the fact that technology is here to improve our lives, but also recognise that having the world’s information network in the palm of your hand in the form of a smartphone, does lead to people operating these devices while driving. So we’ve decided to allow technology to work in our favour, by creating a video about distracted driving and we’re going to need your help to make it happen.
How the public has helped
Since there are so many different types of distracted driving activities, we have decided that the best people to decide which types are the most dangerous were our South African road users. After consulting our audience we have come up with what the general public feel are the most dangerous distracted driving activities.